L'Oréal - Digital Designer
Key Roles/Achievements:
• Worked simultaniously on multiple brands, which included YSL, La Roche Posay, Vichy, Kiehls, Georgio Armani, Lancome to name a few.
• Deadline driven role with quick design to development turnaround.
• Produced high quality emails, website banners and paid affiliated banners.
• Created, modified and deployed responsive HTML email templates for use across multi-level brands and campaigns.
• Managed brief to execution.
• On the fly, in-house html fixes from external testers with quick solutions.
• Liaise closely with brand managers to ensure design briefs are kept consistent throughout all mediums.
• Pay close attention to detail to ensure all designs are pixel perfect.
• Pitching design ideas and mock-ups to each brand manager, which were used in their
respective final deliveries.
Key Roles/Achievements:
• Worked simultaniously on multiple brands, which included YSL, La Roche Posay, Vichy, Kiehls, Georgio Armani, Lancome to name a few.
• Deadline driven role with quick design to development turnaround.
• Produced high quality emails, website banners and paid affiliated banners.
• Created, modified and deployed responsive HTML email templates for use across multi-level brands and campaigns.
• Managed brief to execution.
• On the fly, in-house html fixes from external testers with quick solutions.
• Liaise closely with brand managers to ensure design briefs are kept consistent throughout all mediums.
• Pay close attention to detail to ensure all designs are pixel perfect.
• Pitching design ideas and mock-ups to each brand manager, which were used in their
respective final deliveries.
What was used?
Adobe Photoshop CC
Adobe Dreamweaver CC
Adobe Illustrator CC
Magento CMS
Adobe Email Marketing CMS
Adobe Photoshop CC
Adobe Dreamweaver CC
Adobe Illustrator CC
Magento CMS
Adobe Email Marketing CMS
Email Marketing
As part of the CRM teams for the both LUXE and Active Cosmetics Divisions within the head office in London, my role was to design email concepts from brief to gaining final brand approvals.
This process involved multiple amendments within tight daily deadlines with quick turnarounds. All designs considered responsive considerations as part of the creative process, which factored the look and feel of the email itself. For example, using complex designs would render the email less responsive in regards to text-to-image ratio on the final build (more images slices than live text!). It was my task to explain certain design choices to cater for any potential email spam issues from using too many image slices and respect guidelines to using live text where ever possible.
After all designs were signed off, it was my job to then develop each email for testing/deployment using HTML & CSS coding. In house testing by myself was also done to make sure the emails were responsive for mobile and looking as close to design on all possible devices/email clients. This was done using CampaignManager, Litmus, and Adobe Campaign CRMs.
We also used Dynamic fields such as countdown timers and in-email voting polls using KickDynamic code snippets, which were added and tested by myself and interns within the team. This gave our emails more traction during seasonal periods (for example, Christmas) for increased engagement and interactive experiences for consumers.
What was used?
HTML & CSS email coding
KickDynamic dynamic coding/CMS
Adobe Dreamweaver CC
CampaignManager email testing
Adobe Campaign
Litmus
This process involved multiple amendments within tight daily deadlines with quick turnarounds. All designs considered responsive considerations as part of the creative process, which factored the look and feel of the email itself. For example, using complex designs would render the email less responsive in regards to text-to-image ratio on the final build (more images slices than live text!). It was my task to explain certain design choices to cater for any potential email spam issues from using too many image slices and respect guidelines to using live text where ever possible.
After all designs were signed off, it was my job to then develop each email for testing/deployment using HTML & CSS coding. In house testing by myself was also done to make sure the emails were responsive for mobile and looking as close to design on all possible devices/email clients. This was done using CampaignManager, Litmus, and Adobe Campaign CRMs.
We also used Dynamic fields such as countdown timers and in-email voting polls using KickDynamic code snippets, which were added and tested by myself and interns within the team. This gave our emails more traction during seasonal periods (for example, Christmas) for increased engagement and interactive experiences for consumers.
What was used?
HTML & CSS email coding
KickDynamic dynamic coding/CMS
Adobe Dreamweaver CC
CampaignManager email testing
Adobe Campaign
Litmus
